| ItsiBitsi
Objective:
to create an online swimsuit store specifically
for Brazilian swimwear, in response to
an identified supply shortage and high
search engine traffic. The site needed
to be presented with taste and style to
avoid being lost in the me too,
sell it with sex, marketplace.
Solution:
SF created a tasteful magazine
presentation using natural summer and
beach colours and neutral tones to allow
the bright swimsuits to catch the eye.
Bespoke e-commerce software was utilised
to maximise shopper experience and create
up-selling opportunities.
Result:
ItsiBitsi is enjoying sales success
and positive customer feedback. Its current
challenge is gaining enough product to
meet demand.
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